Build Your Business Better
Designations are an important part of building and attracting new clients. We’ve partnered with industry leaders to offer you the designations below.
IMPORTANT! Please complete your CE purchase before choosing any of the below. These designations are offered through third-party providers and you will be directed to independent websites to purchase.
The Accredited Buyer’s Representative (ABR®) Designation Core Course establishes a foundation of training, skills, and resources to help you succeed as a buyer’s representative. This course is specifically designed to help you:
- Conduct a buyer counseling session
- Sign buyer clients to a written buyer representation agreement
- Provide exceptional service
- Negotiate buyer clients’ offers
- Bring the transaction to a successful close
This two-day online course incorporates peer-to-peer discussion forums and a downloadable Student Manual, which includes buyer representation checklists, forms, and worksheets that can help students organize and streamline their day-to-day buyer representation tasks and responsibilities. This course also features specific guidance from leading buyer representation experts Lynn Madison, Adorna Carroll, and Robert Morris. End-of-module quizzes reinforce key concepts and help students prepare for a completion exam at the end of the course.
At Home With Diversity is an educational experience designed to present a picture of the changing face of the real estate industry. More importantly, the class teaches how real estate professionals can increase their sensitivity and adaptability to future market trends. Additionally, you will learn to thrive as an effective service provider and community leader. The course addresses issues of diversity, fair housing, and cultural differences. All three subjects are closely related and have value for real estate professionals who must serve diverse local markets.
In this course you will:
- Analyze U.S. demographic information to interpret the impact of current trends on the real estate industry.
- Define terms related to diversity, equity, and inclusion to increase awareness of such words and ideas, and to appreciate people’s individual differences.
- Explain how inclusion is the goal of diversity sensitivity and how it will increase business.
- Discuss effective communication styles and how to provide equal service to clients in multicultural local markets.
- Describe the goals of fair housing laws and the One America Principles.
- Ensure you are advertising on social media in ways that do not discriminate.
- Offer your clients an increased level of understanding of cultural attitudes, practices, and communication differences, as well as business norms and etiquette.
- Summarize personal goals, objectives, and strategies to create a business plan that incorporates diversity.
This course offers a broad overview of the basics of commercial real estate and how it differs from residential real estate. Students will be able to compare (distinguish or understand) the Broker’s role and discover the different types of commercial properties, terms, valuation methods, marketing and resources for further education. While it will not equip an agent with the needed tools to practice commercial real estate, it will explain the business and introduce many of the resources needed to pursue a commercial transaction or a career in commercial real estate.
This is an ideal introductory course for those who are newly licensed and/or residential agents who want to learn more about commercial real estate.
The first part of NAR’s e-PRO® certification provides high-level digital marketing theory, with practical suggestions for its consistent implementation. You will examine the modern consumer and discover how to capture and convert these prospects into clients. You will dive into an overall online marketing strategy that includes how to use content to engage consumers.
Using the concept of the Hub and Spokes online marketing model, you will learn how to optimize your primary web-based presence (your hub) and align your other online marketing activities (your spokes) to connect with modern consumers and convert them into clients.
You will also discover where to focus your efforts in social media and how to develop a consistent and sustainable content creation strategy. This course provides a thorough overview of social networks like Facebook, Twitter, and LinkedIn as well as image-focused social networks like Instagram and Pinterest. Intellectual property rules will also be covered, and online advertising and paid marketing will be touched upon.
In addition to using technology to market your business, market your listings and connect with clients, technology is used throughout the buying and selling process. When home buyers and sellers do business with real estate professionals, they trust that the information they share will be kept confidential – so it is up to you to protect your clients’ data and protect it from data breaches.
In the second half of the course you will learn about the importance of data privacy and security as well as how to develop data privacy policies and procedures and fulfill legal responsibilities created by a data breach.
When military staff and their families relocate, the services of a real estate professional who understands their needs and timetables makes the transfer easier, faster, and less stressful. This certification focuses on educating real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs and take full advantage of military benefits and support.
Students will learn how to provide the real estate services—at any stage in the service member’s military career—that meet the needs of this niche market and win future referrals. Hone in your knowledge and skills for working with active-duty military buyers and sellers, as well as veterans with the NAR's Military Relocation Professional Certification.
Earning NAR's MRP certification provides a number of important benefits, in addition to the knowledge you receive from taking the Military Relocation Professional Core Course. Benefits include:
- Education in classroom and online formats that teach you how to work with current and former military service members to find the housing solutions that best suit their needs
- Use of the MRP logo and marketing materials to promote your certification
- Free Webinars that you can download anytime and anywhere
- Downloadable MRP certificate
- Differentiation as an MRP at REALTOR.org and realtor.com®
- Access to an exclusive online network to locate other Military Relocation Professionals for referrals and to share ideas.
- Quarterly e-Newsletter
- MRP lapel pin available for purchase through the REALTOR® Team Store
NAR Green Day 1: The Resource-Efficient Home: Remodels, Retrofits, Renovations, and New-Home Construction covers the distinguishing characteristics that make a home resource thrifty. The course looks at why consumer demand for these homes is increasing and how both the homes and consumer expectations impact the market. The course prepares real estate professionals to provide advice and sources of information to help homeowners improve the resource efficiency of their homes from low-cost fixes and DIY projects to retrofitting and replacing systems to big budget remodeling projects. The course also looks at constructing a new, resource-efficient home and the value that real estate professionals can bring to the design and build team.
In this course, you will learn how to:
- Observe the influence of principles of sustainability on consumer attitudes and choices and home values.
- Distinguish between homes with resource-efficient features, smart homes, and certified homes.
- Help home buyers see the potential in an existing home for resource-efficiency improvements.
- Suggest to homeowners DIY steps and easy upgrades to improve the resource-efficiency of a home.
- Describe characteristics of smart home technologies.
- Help homeowners understand the benefits and implementation of smart home technologies.
- Describe choices for resource-efficient home systems—such as HVAC and water management—and the significance of ratings for home systems and materials.
- Suggest improvements to enhance the resource efficiency of a home as well as the quality of the indoor environment.
- Advise clients and customers on the potential of various home renovations to increase the value of a home.
- Refer consumers to information sources for planning a remodeling or renovation project.
- Help consumers evaluate the pros and cons of purchasing a new home with green features versus purchasing and upgrading an existing home.
- Describe the design and construction phases as well as components of resource-efficient new and custom homes.
NAR Green Day 2: Representing Buyers and Sellers: Resource-Efficient Homes, the second course in the designation program sequence, focuses on applying your knowledge of resource-efficient, smart, and certified homes and adapting your core real estate skills to build business success in the niche market for resource-efficient homes.
In this course, you will learn how to:
- Respond to consumer perceptions of what green means in relation to home features.
- Differentiate characteristics and motivations of consumers: cost savings, health, sustainability, and lifestyle.
- Recognize the interrelationships between green lifestyles and home values, particularly affordability, in urban, suburban, and rural settings.
- Describe the correlation between home values and public transportation that offers access to services and employment.
- Describe the benefits for consumers and appraisers of searchable green fields in the MLS.
- Help clients and customers understand the appraisal and pricing of resource-efficient homes with green features.
- Present the green features of sellers’ homes to best advantage in marketing efforts.
- Use energy-usage data appropriately in marketing a home.
- Match properties to buyers’ needs, wants, and priorities in a home with green features.
- Help buyers see the potential for retrofitting existing homes to improve energy efficiency and enhance value.
- Find community involvement opportunities to raise awareness of sustainability and set an example through business practices.
- Identify a team of professionals who can build, rate, and maintain resource-efficient homes to connect green-minded home sellers and buyers with the service resources they need.
Determining property values depends more than ever on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives. Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values with the Pricing Strategy Advisor (PSA) certification.
How to earn the PSA certification:
- Successfully complete the one-day Pricing Strategies: Mastering the CMA Course
- Submit application and one-time application fee of $179
- View two webinars (available online at no charge)
- Be a member in good standing in NAR (or NAR cooperating international association)
Do you think your marketing plans and strategies at the height of the boom work as well for you today as they did then? Think again. It's time to reconsider how you promote yourself and attract new business. It's time for a real estate marketing REBOOT.
In this one-day course, students will revisit marketing fundamentals, branding, and relationship marketing with an emphasis on electronic tools, social media, blogs, Twitter, podcasts, really simple syndication (RSS) feeds, website search engine optimization (SEO), and other technologies. Practical tips, in addition to examples of how agents leverage these tools in the field, make this course a must for all real estate professionals.
One of the reasons that licensees fail or only achieve modest success is their inability to focus on the consumer's needs and to market their services accordingly. In the past, marketing courses have dealt with marketing the seller's property as opposed to marketing specifically to the buyer. Structured to inspire novel marketing approaches to create a personal "brand," this course encourages students to look everywhere for differentiating marketing opportunities that grab the attention of buyers.
The Real Estate Marketing Reboot Course counts as one REBAC elective course to be applied towards the ABR®Designation.
For more information, visit www.REBAC.net.
This course focuses on the knowledge and skill base that real estate professionals need to specialize in buying, selling, or managing second homes in a resort, recreational, and/or vacation destination and properties for investment, development, or retirement.
Course learning objectives are as follows:
- Adapt core real estate skills for building a resort and second-home business.
- Identify referral network resources and gaps.
- Apply knowledge of your market, customer/client profile, motivations for a second-home purchase, and trends to develop business building strategies.
- Adapt your skills to work with affluent buyers and luxury properties.
- Help clients and customers evaluate and select the type of property, form of ownership, investment strategies, and financing options that meet their second-home objectives.
- Comply with SEC guidelines regarding investment advice.
- Alert customers and clients to the tax treatment of second-home vacation and investment properties.
- Examine the impact of short term rentals on the resort and second-home vacation and investment properties.
- Identify the potential impact of trends and issues on resort and second-home properties, business strategy, and client and customer service.
The Seller Representative Specialist (SRS) Designation Course establishes a foundation of training, skills, and resources to help you succeed as a seller's representative. This course is specifically designed to help you:
- Increase listings and grow your business
- Demonstrate and communicate your value package to seller clients
- Understand and apply the Code of Ethics & Standards of Practice
- Understand and comply with state license laws when representing sellers
- Understand and apply methods, tools and techniques to provide the support and services that sellers want and needs
- Conduct a seller counseling session
This online course incorporates a downloadable Student Manual which includes resources that can help students in their day-to-day seller representation tasks and responsibilities. End-of-modules quizzes reinforce key concepts and help students prepare for a completion exam at the end of the course.
The content provider is the Real Estate Business Institute (REBI). REBI is an affiliate of the National Association of REALTORS®. Learn more at www.REBInstitute.com
Baby Boomers represent the largest and wealthiest group of buyers and sellers in the country. Understand what motivates this growing market and how to address their needs with the prestigious SRES® (Seniors Real Estate Specialist®) designation.
This two-day training program offers real estate agents the unique opportunity to learn and build key skills in counseling adults age 50+ through selling their family home, buying rental property, moving to a senior community, and many other issues. Seniors Real Estate Specialists® learn how to:
- Identify the power of generational demographics
- Develop and maintain relationship marketing skills
- Counsel rather than sell to the 50+ market
- Distinguish the key differences in housing options
- Understand the implications of tax laws, probate and estate planning
This course is specifically designed to show how you, the real estate professional, can serve as a resource for sellers and buyers in the brokerage of distressed properties. Real estate professionals play an invaluable role in helping homeowners and home buyers navigate these transactions and, as a result, real estate professionals can help contribute to the real estate recovery in their markets.
Designed for real estate professionals at all experience levels, this course gives learners a framework for understanding how to:
- Direct distressed sellers to finance, tax, and legal professionals
- Qualify sellers for short sales
- Develop a short-sale package
- Negotiate with lenders
- Tap into buyer demand
- Safeguard your commission
- Limit risk
- Protect buyers
This course is qualifying education for NAR’s Short Sales and Foreclosure Resource (SFR) certification.